Management Portfolio Essay Example | Topics and Well Written Essays - 4000 words - 3

Management Portfolio - Essay Example The ability to understand and coordinate with numerous a numbers of disciplines and functions within a civil engineering domain is clearly portrayed in the essay. Finally adopting the techniques related to innovation within the limits of framework leading to sustainable construction and effective quality management for understanding the requirements of end users. Major focus areas of civil engineering study demands the conceptual understanding about the complexity of infrastructure with more components like Operations Research, Maintenance of men, machine and materials, Adaptation & Conversion and Refurbishment & Renewal. The next critical factor will be the factors like project size and environment. Project size can range from small to medium and the type could be large scale creation and type of built environment for example regeneration. There are cross functional processes adding more value to the civil engineering through effective concept and design of values leading to full fledged functionality of civil engineering. Major focus areas requiring attention apart from construction mechanism are All the above determinants help us to understand the intrinsic aspects of civil engineering and also derive the correlation between civil engineering with the specific functions. In addition to the above determinants, there is strong need for designing an effective document control process to ensure accuracy and compliance on the management portfolio with relevant data management processes. The entire portfolio is presented with effective case studies, schematic diagrams and data tables for better understanding and application. Let us review the relation of civil engineering with various domains and their advantages and disadvantages using different case studies of construction companies for more practical understanding and application. The Case

Marketing in Healthcare Industry Term Paper Example | Topics and Well Written Essays - 1000 words

Marketing in Healthcare Industry - Term Paper Example A marketing manager should understand the objectives of the firm in general and come up with a corporate marketing strategy which should address the product, distribution channels and tactics to be used. A strategic marketing plan begins by coming up with a strategic business unit that is independent based on management, access to resources, competition, customers and positioning strategy. The major elements that one focuses on include identification of the enterprise, situation analysis, coming up with strategies and control establishment all in a strategic business unit. A marketing plan in most cases involves a description of the product on the basis of any distinctive features presented, a budget for carrying out the awareness which includes the adverts and promotional activities, pricing strategies which depend on the cost of production, market segmentation and a full description of business location. Strategic marketing should also focus on the business environment which firstl y will concentrate on the economic variable which will assess whether the economy is in recession or in expansion (Berkowitz, 2011). Secondly, strategy will analyses the impacts of technological on the speed, processes, production and market and try to include this in marketing plan. The third factor is political intervention which focuses on regulations, taxes, reporting requirements and how these influence marketing strategies. Another factor to consider is the social cultural factors which relates to the perceptions of a certain product in different cultural diversities. These are psychological factors that alter the demand patters and the market dynamics bringing about a change in the profits of a firm. Finally, the strategic marketing should focus on internal review process. This checks the management and information systems, competition, budgets, distribution channels, market plan, sales projections, cost analysis and an overall snapshot of the marketing plan. Before a consume r can come up with a purchase, various factors both internal and external influence the decision making process. A person can choose to purchase a product not because it is needed but because of a perception that it is useful. The consumer behavior is determined by internal factors such as feelings, tastes and preferences, while external factors relate to commercials, the marketing abilities of the firm or coupons reflecting the product. However, initial intent must be created before a consumer can make a purchase. The choice made will be influenced by the cost of the product and on evaluation or observation on the quality of the item in question (Berkowitz, 2011). A person may also choose to buy a product out of previous satisfaction on the use of the item. Companies may be interested to ensure that goods being produced for selling should not create cognitive dissonance on the part of the consumer which determines purchase value. The marketing strategy to be adopted by a normal bus iness enterprise is different from that to be used by a health care industry. This is because the target population is different. Whilst the business focused on the overall consumer, the health care focused on a limited class such as the aged, the sick and those in need of medical attention. In this case, their approach is narrowed on that business

The meaning of Daoist concepts of &#8220nature&#8221 andor Research Proposal

The meaning of Daoist concepts of “nature” andor “technique” and their possible inspirations for today’s cosmology or ecology - Research Proposal Example The principles of the Tao have been helpful in "environmental philosophy, [for those] who see the non-anthropocentric nature of Taoism as a guide for new ways of thinking about nature and environmental ethics."2 One book that is extremely helpful is Daoism and Ecology: Ways Within a Cosmic Landscape, edited by N.J. Girardot, James Miller, and Liu Xiaogan, which is "currently the most thorough introduction to studies done on concepts of nature and ecology within Taoism."3 Chinese philosophy is concerned primarily with the realness of existing problems and how to solve those issues in a concrete fashion. As the writer Jordan Paper says in "Chinese Religion, 'Daoism,' and Deep Ecology" in the book Deep Ecology and World Religions, In other words, real solutions for the problems of the environment are probably going to come from those who hold Taoist beliefs, or beliefs similar to Taoism/Daoism. Why is this It is probably because Taoism teaches tenets that reflect a concern for the environment. Chinese tradition does not, on the whole, intellectualize these problems like the environment. However, as one has seen as recently at the 2008 Summer Olympics in China, the Chinese have a long way to go in terms of regulating their own environment as far as pollution is concerned. "A miasma of lead, mercury, sulfur dioxide, and other elements of coal-burning and car exhaust hovers over most Chinese cities."5 Why is there not more activism and involvement regarding the environment in a country where there is such a great percentage of the population that is religiously committed to conserving its environment This remains a mystery. Perhaps it is because those Chinese who are Taoists/Daoists are not in positions of power to be able to create effective change in China with regard to the pollution. It is large corporations who are committing the crimes against the environment, which likely do not care about Taoist values, and could care less about the Chinese environment and the environment of the rest of the world, such as the U.S., which sees smog from China on its West Coast which travels across the sea. The pollution problem is an issue that should concern the Chinese, and it is possible that it does, with breathing difficulties becoming an increasing liability. However, companies' powers trump the activism of only a few individuals. Unless there is a unified, organized movement in China in order to create effective change, there will not be change in China with regards to the pollution problem. Jordan Paper, in his chapter in Deep Ecology and World Religions, further emphasizes the difference between Chinese mode of thought which centers on experience and Western tradition, which focuses on dogma: "Hence, Western intellectuals and Western-influenced Chinese intellec- tuals tend to derive theories from Chinese texts that have

Extended Education Research Paper Example | Topics and Well Written Essays - 1000 words

Extended Education - Research Paper Example This essay declares that the US president backs this suggestion with an argument that the system is not just aiming to curb unemployment but give the US population a good stepping-stone into the future. For this reason, this kind of education aims at providing the learners with skills and opportunities that they would not have achieved by 12th grade as well as providing them with measurable differentiated skills. This paper makes a conclusion that US is currently facing financial crisis and setting up a further a compulsory 2 years learning system requires a lot of financial assistance that may add to the list of the already suffering financial status of the country. Indeed according to CIA fact book and National Bureau of Economic Research the current US deficit stood at $487.2 billion by 2012. Compared to the rest of the countries in the world, the US deficit is the highest in the world. This figure indicates that the country is importing more goods and services than its exporting. The country is also in high debts from foreign countries and has a higher consumer debt. If this situation continues, the value of its currency depreciates and investors will not be willing to invest into a country that is facing such huge financial crisis. The increasing numbers of online degrees and masters courses pose a greater challenge to the extended education. This is because most of the online institutio ns are easily accessible, efficient, and cheaper in comparison to community colleges that will require an individual’s attendance. ... In addition to this, there will be need to train more teachers, experts, and technicians who will be required to offer their services to the community colleges (Jeff Zeleny). With the differences in different States around US there is likely to be a gap in this institutions based on the kind of resources and technology the State has. The difference resources in terms of technology are also likely to create a disparity in terms of professionalism. The increasing numbers of online degrees and masters courses pose a greater challenge to the extended education. This is because most of the online institutions are easily accessible, efficient, and cheaper in comparison to community colleges that will require an individual’s attendance. For this reason, I suggest that learners engage in higher institutions like universities and involve in further education and training rather than wasting 2 precious years in community college. This is likely to affect negatively on the labor market, as qualified labor will have to stay for two years before employment. The policy makers have failed to address how to close the gap that will be left when these institutions begin doing the system. Rising tuition costs especially for higher education is creating a challenge to the implementation of the extended education. Most of the community colleges are experiencing institutional funding shortfalls while the declining state of the quality of higher education is also adding to the challenges of rolling extended education. Extended education is not likely to contribute to increasingly competitive economy that requires proper education and skills of its workers. For this reason, there is need for students or the

Feasibility analysis Research Paper Example | Topics and Well Written Essays - 2000 words

Feasibility analysis - Research Paper Example This will be in line with the company’s short term goals of achieving a presence in major states in the United States. The fitness centers will be noticeably labeled to make it easily recognizable (Goldsby, Kuratko and Bishop, p. 84). Then, the company will regularly market its products through the person selling, social media, company website and franchise marketing make the public aware of its presence. Besides body fitness services, the company has created different products that will emphasize on energy and water usage. The idea behind this product is to make the machines create their own energy source by ways of human interaction. This will be attained by attaching the alternator to the machines; therefore, as the individuals run on the machine, the spinning motion powers the alternator which finishes by powering a battery that fuels the machine’s energy source (Goldsby, Kuratko and Bishop, p. 87). As the company expands, they plan on bringing in industry leaders a nd experts into their company. The company will establish a cooperative relationship for high-end and meticulous products from the main manufacturing firms. To satisfy the customers, the company is able to ship products in various parts of the world. Additionally, there are no charges for handling products and the services will be filled once they are placed. The company strives to keep the clients satisfied. The company will strive to achieve profit maximization, revenue growth, customer satisfaction, long term growth, achieve sustainable brand awareness and reputation. Customer will be treated as the biggest asset in the business operations hence will always be at the center of the marketer and company’s thinking and planning process (Parnell, p. 316). The company will use economy approach, in which economies of scale are leveraged to bring the cheapest apparel to market and compete on cost alone as well as the mid-market approach where the brand allure and product quality are combined with economies of scale and labor efficiencies in order to keep prices in an affordable range for middle-class consumers. Moreover, EcoFitness will use the high-quality approach whereby product quality dominates and a brand premium is charged. Customers’ Prospect The company strives to keep the clients satisfied through provision of exceptional service and great purchasing experience, either online shopping or direct purchase in the department store. The fitness centers will be opened throughout the day and night to take care of all our customers at their appropriate time. Additionally, there will sales and offer discounts on special occasions and holidays (Tompkins, Russell and McDonald, p. 35). The company will entrench high level of quality, transparency in the market and a sustainable business that contributes to the welfare of the clients and the society. The company appreciates that the clients are the biggest assets of the company; therefore, will accord t he best quality products and services provision. Therefore, the company will try at all times to put the interests of their clients first. Service and Products Desirability The company’s services and products are new collections with new styles, which offer the latest trend in body fitness. Ecofitness offers a range of services and products that are not offered by other companies in the same field. EcoFitness offers a full service health and fitness club that leaves the clients yearning for more. The working team is

Infection Control Essay Example | Topics and Well Written Essays - 4000 words

Infection Control - Essay Example These infections cause many deaths with thousand others suffering from poor health. Schneider, et al. (2009) observes that having sound measures for controlling infections help to significantly reduce the spread of both minor and major infections hence reducing suffering, mortality and morbidity rates. Maintaining proper hand hygiene is one of the world governments’ the simplest and single least-expensive way of reducing prevalence of many infections. According to WTO (2012), every individual must embrace behavioural change. The health fraternity should also join the board by encouraging the public to actively comply with the stipulated infection-control practices. Further, the government is also contributing through the provision of high quality, safe and reliable care. Hand hygiene according to Erasmus, et al. (2009), is a simple, but high-impact intervention that helps in prevention and control of some of the fore mentioned infections. Infection control, therefore, remains one of the world governments’ agenda for reducing morbidity and mortality rates. Various infections control management systems have been put in place to assess and control infections, maintain appropriate clean environment and educate individuals on how to avoid preventable diseases. Numerous studies have demonstrated that the practice of hand washing virtually eliminates the majority of infections through contact. Increased compliance in hand hygiene practice was found to considerably reduce infection rates.

Research in Practice Essay Example | Topics and Well Written Essays - 2500 words

Research in Practice - Essay Example This will be done from study of existing literature concerning McDonalds and its Chinese market and outlets. McDonalds is one of the biggest fast food restaurants in the world. The fats food stores giant has been operating in several countries worldwide and in most cases it has outsmarted its competitors to remain the number one fast food shop worldwide. The fast food giant entered the Chinese market in the 1990 and has been operational since then. There has therefore been the need to study and analyze its operation in China market in order to predict the future of the restaurant in China. Articles and journals have been selected for use in this research to help achieve the objectives of the study. McDonalds Corporation is an American world’s largest fast food chain that specializes in serving of hamburger in over a hundred countries globally. The fast food giant has its head quarters in Illinois in the United States of America. The fast food giant was founded by businessman Ray Kroc. McDonalds has three modes of operations in its various countries of operations. The McDonalds restaurants are either operated by the corporation itself, as an affiliate or as a franchise. McDonald’s main products include hamburger, French fries, breakfast items, chicken burger, milkshakes and soft drinks. The fast food restaurant has heavily standardized its menus in its various outlets worldwide .In some scenarios however, the fast food giant has altered its menu or expanded it in order to meet the needs of the local clients especially in the Middle East. McDonalds made an entry into the china market in the year 1990.The fast food group of restaurants had an increasing and promising growth rate in its fast three years of operation. However, in the subsequent years the growth rate of the fast food restaurants was lower compared to the growth rate between the year 1990 and 1993.This was due to a number of factors such as competition, cultural