Managing People Essay Example | Topics and Well Written Essays - 2000 words

Managing People - Essay Example In order to understand individual differences in talent management, there are various qualities which are usually measured. They range from abilities, personality characteristics, emotional intelligence, locus of control and other factors. The Big Five Personality Theory It is common for human resource professionals to use the Big Five Personality dimensions of traits which make up an individual’s personality. The five traits are openness, conscientiousness, extraversion, agreeableness, and neuroticism (Wiggins 1996, p. 3). The term ‘openness’ indicates that people who love to learn new things and experiences have high degree of openness. Such people are marked by an appreciation for unusual ideas and art. They tend to be highly imaginative and creative. Those who possess creativity are resistant to change and analytical. Now, a look into the performance of Steve Jobs proves that he was a man who was highly open in nature. He was a man who loved innovation and cre ativity and he wanted his people to be so (Case study). Every time, he and his company managed to come up with radically new things. The second important point is conscientiousness. A person who possesses high conscientiousness is marked by high self-discipline. In the case of conscientiousness, it is evident that such people are capable of controlling, regulating and directing their own impulses. They are capable of developing long-term goals, organising ways to achieve the goals, and working consistently and tirelessly to achieve the goals. Admittedly, such people are capable of showing high degree of responsibility and reliability. One can see that Steve Jobs was a man who possessed great degree of conscientiousness which made him appear as a perfectionist at times. As Wiggins (1996, p. 87) points out, it is likely for conscientious people to be termed as perfectionists. Another point of consideration is their relentlessness. As a result, it is possible for people to term people with high degree of conscientiousness as workaholics. The next important point of consideration is extraversion. It shows how outgoing and social a person is. Such people enjoy being with people and participating in social gatherings. Admittedly, Steve Jobs had high degree of extraversion. He loved to be the spokesperson of the company and he communicated with customers directly (Case study). However, there is the other side of extraversion. The introverts do not love to communicate with the outside world. These people tend to be quiet and keep to themselves. Another important point is agreeableness which means warmth, friendliness, and tactfulness. Such people are marked by helpfulness, friendliness, and generosity. That means, in work, Steve Jobs was less of an agreeable person because he never was ready to compromise on his on perceptions and intuitions in order to accommodate the opinion of others (Case study). He knew he was correct, and this feeling made him less agreeable in front o other people who worked with and under him. The next important point is neuroticism. People with high neuroticism can be divided into various categories based on various sub-traits like anxiety, anger, depression, self-consciousness, and immoderation. Admittedly, Steve Jobs was a man who was famous for his short-temperedness. From the discussion, it becomes evident that Steve Jobs was a man with openness, conscientiousness reaching the extent of workaholic and perfectionist proportions, poor degree of agreeableness, and neuroticism. Also, the two important factors that made him stand out from the rest is the high degree of conscientiousness, openness and neuroticism followed by less agreeableness and high neuroticism. That means, if the company manages to find a person

Research Paper PII Essay Example | Topics and Well Written Essays - 1000 words

Research Paper PII - Essay Example Cyber criminals use numerous technologies in forcing entrance into personal accounts thus obtaining valuable personal information most of which have financial value. It thus becomes prudent for users to understand the technologies effectively thus employing appropriate technology and measures to curb the spread of such costly vises. In order to cushion themselves from such risks, users must ensure to keep their personal information secure in both online and offline platforms. Online platforms refer to the platforms found on the internet. People often store their personal information on the cyber space on such media as emails, social media among other types of online accounts (Fafinski, 2009). Offline platforms on the other hand refer to the use of digital technology in storing data without necessarily connecting to the internet. Such media as smart phones, computers and media players have digital storage spaces. Storing data on such platforms do not require any internet connection but the information stored therein face eminent risk of destruction and unauthorized access features that require effective management in order to prevent. Disclosing personal information online is often the main cause of such loses. This implies that users of such technologies must use the technologies cautiously. Among the scenarios that often require disclosure of such information, include online shopping, online games, online competitions and subscribing to the numerous online services. Using such services therefor3e require extreme caution. In order to prevent the loss of personal information while taking part in such important online activities, users must always investigate the authenticity of both the services and the service providers. Users must take care and engage only the legitimate companies. Engaging legitimate companies and understanding their terms and conditions are important since it becomes possible to investigate cases of loss of personal information.

The reflection as successful ability of the students Essay

The reflection as successful ability of the students - Essay Example The reflection is the successful ability of the student to relate the theoretical approach with the professional challenges. The student should be able to understand the requirements that the respective profession and job sought from the candidate. The development of the critical and analytical skills is, therefore essential to handle the requirements of the profession with the logical approach under professional acumen. The professional obligations shall be realised by the candidates, and this has been possible by relating the learning experiences with the current situation. The difference between the role and responsibility of the student and candidate is the accountability of the latter. The candidate is under compulsion to involve in the interactive sessions inside the classroom to understand and develop professional motivation and direction. Considering the relevant example of the business situations, under my capacity as Business Analyst for the financial institution, it is exp ected that candidate shall be able to handle and resolve the economic issues of the company, and generate business opportunities for the company.

Research Paper PII Essay Example | Topics and Well Written Essays - 1000 words

Research Paper PII - Essay Example Cyber criminals use numerous technologies in forcing entrance into personal accounts thus obtaining valuable personal information most of which have financial value. It thus becomes prudent for users to understand the technologies effectively thus employing appropriate technology and measures to curb the spread of such costly vises. In order to cushion themselves from such risks, users must ensure to keep their personal information secure in both online and offline platforms. Online platforms refer to the platforms found on the internet. People often store their personal information on the cyber space on such media as emails, social media among other types of online accounts (Fafinski, 2009). Offline platforms on the other hand refer to the use of digital technology in storing data without necessarily connecting to the internet. Such media as smart phones, computers and media players have digital storage spaces. Storing data on such platforms do not require any internet connection but the information stored therein face eminent risk of destruction and unauthorized access features that require effective management in order to prevent. Disclosing personal information online is often the main cause of such loses. This implies that users of such technologies must use the technologies cautiously. Among the scenarios that often require disclosure of such information, include online shopping, online games, online competitions and subscribing to the numerous online services. Using such services therefor3e require extreme caution. In order to prevent the loss of personal information while taking part in such important online activities, users must always investigate the authenticity of both the services and the service providers. Users must take care and engage only the legitimate companies. Engaging legitimate companies and understanding their terms and conditions are important since it becomes possible to investigate cases of loss of personal information.

The novel Farewell, My Lovely Essay Example | Topics and Well Written Essays - 750 words

The novel Farewell, My Lovely - Essay Example From the very beginning, the main character, Philip Marlowe does to Los Angeles. His journey leads him from the bottom to the top class of Los Angeles society, whose problems he denounces in sharp tones. Marlowe visits the home of a Southern California "psychic consultant" and a private house that is really a hideout for criminals. Marlowe disrespects himself as he is forced to do offensive things in the line of duty. One day, he has to make dead drunk an alcoholic widow to know more information from her, and at another case "he had picked a poor man's pocket," when he is discovered by a Mr. Grayle just as he is about to kiss the elderly gentleman's wife. He takes care of Marriott and tries to protect her from the outside world. One day, he investigates that Velma and Mrs. Grayle is the same person. Marlowe investigates that this woman killed Marriott. At the end of the story, she kills Malloy and commits suicide to avoid punishment. Chandler creates a strong and sympathetic character of Marlowe able to protect himself and fund truth. A detective element is particularly effective in the way that it resonates with the text's overall treatment of issues. The society recognizes that individual preferences can vary widely, and all behavior is openly tolerated as long as it is consensual for all participants. Plurality is again the keynote. If the dramatic context of the crime -cycle provided the essential clue for the interpretation of evil and suffering, the solidity and permanence of that context was responsible for the unshakeable conventions which governed the expression of suffering and evil. "I stood there and thought that if I lived in the house, I would sooner or later have to climb up there and help him. He didn't seem to be really trying" (Chandler 87). Chandler's vision of social problems is a place of diversity and change and is specifically presented as a preferable alternative to the consolation of pro blems. The specific tone of this selfconsciousness, along with the book's indeterminate message, also identifies The strain of lyric lament, however, is not a characteristic of the speeches given to evil figures, whose mode of suffering is wrathful or desperate, but it does characterize the innocent sufferers. The character of Marlowe can be seen as a moral center of the novel. Within its transparently didactic framework, the personifications of vices and virtues contend for the allegiance of the central figure or figures that represent man. The characteristic plot is a contest, and its characteristic movement is from the seduction of mankind by vice to the salvation of mankind by virtue and repentance. The fundamental issue of morality is thus always the same, and it is by definition a highly serious one; the fundamental evil involved, sin in one or another of its particular forms, is also always the same, and just as serious. But the dramaturgical expression of the issue and the evil, drawing from the heritage of the crime novel, combined both moral gravity and comic effect; the comedy of evil persisted along with the allegory of evil; like the allegory, it found its support and basis in the doctrinal and homiletic formulation which was responsible for the morality tradition The crime scene of the story is a complex one which consists of several sub-scenes. The first sub-scene reveals true identity of Velma and Mrs. Grayle, the second one depicts that she kills

Consumer Sciences Education Essay Example for Free

Consumer Sciences Education Essay Puberty is the period when children experience various physical and emotional changes in their bodies. Puberty comes with psychological effects that affect the teen’s interaction at school, with their peers and parents. Puberty Puberty is the stage in childrens lives when they experience physical changes through which their bodies eventually develop into adult bodies that are capable of reproducing. It is triggered by hormonal signals that stimulate the growth, function and change in different parts of the body, including the reproductive organs, breasts, skin, muscles, bones, hair and the brain depending on the sex (Allison, 2000). Puberty has various psychological effects within the school context, peers and parents. Within the school context puberty has wide psychological effects like searching identity and role confusion. It impacts their choice of career, sports activities, work schedule and tend to rebellious to the administration. It has been noted that adolescents prefer more liberal schools. At the same time the transition for example to high school has various effects on their academic achievement (Steinberg, 2001). During puberty, adolescents have very high regard for their peers. They measure who they are, their morals and lifestyles against them. Young people struggle to belong and to be accepted and affirmed by their peers, and yet also to become individuals. This desperate need for acceptance may explain why many teens engage in substance abuse and sexual activities. According to Allison, (2000, 54), adolescents tend to heed to advice from peers than from teachers and parents. It is notably however, the relationship between a teen and his or her peers has great impact on their self esteem. According to Steinberg, (2001, 67), parent-adolescent conflict increases during puberty. Conflict has been found to be most evident in interactions between adolescent girls and their mothers and relatively between boys and fathers. Many adolescents feel that the parents do not understand them and that they have different lives and interests. They also feel that the parents cannot guide them properly through this â€Å"stormy† period because they do not face the same challenges (Allison, 2000). In conclusion, there need to be a mutual understanding between parents and adolescents as puberty is a sensitive stage and needs to be handled with care by both parties. Only this way that both will minimize the unnecessary conflicts and promote understanding. Reference Allison, Barbara. (2000). Parent-adolescent conflict in early adolescence. Journal of Family and Consumer Sciences Education: Vol 18, No. 2 Steinberg, Laurence. (2001). Adolescent development. Annual Review of Psychology: Vol 52: 83-110.

A report on the poultry industry

A report on the poultry industry This report studies the poultry industry in the Sultanate of Oman, highlighting the strong performance and growth in the future. Will be identified ASaffa food as producer and supplier of its products and its position as market leader in the industry. The important cultural and social trends reported are the increase consumers awareness of healthy food, as well as the changes of the economic climate. It was found that the attractiveness of poultry industry has declined because the highly competitive of rivalry and power of buyers and also higher threats from substitutes. Its also addressed that the position of ASaffa is medium of the change of the attractiveness of the industry. Three significance functions of ASaffa : first is the logistics and Distribution network , where ASaffa can make efficient and quality control of distributions of its products through the network in the country. Secondly operations, which includes inventory management, quality assessment which support in value creation and third one is sales and marketing which keep ASaffa completive by providing promotions offers. In other side, found that ASaffa has three important resources and capabilities which can make its extremely proficient supply chain; success full supply chain, brand reputation and the location of the firm. At the end, recommendation is in two manner, a short term by budgeted more cost on advertisement of ASaffa as a healthy producer and convenience the consumers that the farm using natural chicken feed. In the Long term, recommended to focus on differential factors like diversify into more profitable fresh and frozen food due to probability of increase in the cost of production of the industry and which lead to less probability. Table of Contents: 1.Introduction 4 2.External Analysis: 5 2.1Macro environmental factors affecting the Industry (PEST Analysis): 5 2.2Porters Five Forces Analysis: 6 2.3Comparison of industry Attractiveness for ASaffa: 8 3.Internal Analysis: 8 3.1Assessing of food chain ASaffa Foods participate in: 9 3.2 Value chain Analysis of ASaffa Foods: 9 3.3Assessing a significant Resources and Capabilities of ASaffa Foods: 10 3.4SWOT Analysis: 12 4.Strategy Options: 12 4.1TOWS Matrix 12 13 4.2Scenario Analysis: investigate different futures: 14 4.3Strategic Direction with Ansoff Matrix 14 5.Recommendation: 15 6.References: 16 Introduction This report study ASaffa Foods S.A.O.G (ASaffa) position in the Food industry in Sultanate of Oman. To understand ASaffa Foods Strategy, will assess its internal operations and then its successful. Then, can make recommendations for sustained competitive advantage of a future based on an assessment of external factors that affect the market. With the growth of economic globalization, Food industry in the Sultanate of Oman becomes an additional significant last ten years. The poultry industry is extremely competitive in Oman and ASaffa Foods is leader of the market with biggest annual production in Oman, Gulf Countries and other countries. ASaffa raised its continuing ability to meet the growing demand in the country and abroad. Starting with capacity of 7500 MT in 2004 and increased to the current capacity of 17000 MT per year. The company I planning to add more capacity to achieve the capacity of 21,000 MT by end of 2011. In addition, the company announced its entry in Bahrain and Yemen, and is planning to enter Kuwait in the near future. The revenue driver of the Company is 35 % from Omani markets. The vision of ASaffa is to become No. 1. and mainly winning diversified food firm in Middle East. The products of ASaffa are natural, healthy and slaughtered as per Islamic law Halal. A Saffa has produce a frozen and fresh chicken products. Although, that Dhofar Poultry Company SAOG , Barka Poultry Company and Sohar Poultry are the main competitor of ASaffa Company but ASaffa is still a single player in the industry in Oman with 25 % of market share . To meet the increase demands from domestic from Oman and Gulf countries, ASaffa has a big capacity of its farm which allocated in Thumrait in the south of Oman, which is the most modern international manufacture techniques and machinery. With a home grown market share for poultry products of over 25 per cent and plans to increase this to nearly 35 per cent in the near future, ASaffa Foods core business is making great strides to reduce the dependency for chicken imports to the Sultanate (Oman Observer newspaper, Feb 1 ,2011). In addition, and as part of its plan, ASaffa continues to maintain its reputation as a leader in the food market and domestic production in Oman through the establishment of a study facility for the production of table eggs for 100 million annually, and manufacture of processed meat products. ASaffa uses its skills and expertise to assist in issues of food security in the Gulf Countries. Where the company working as a consultant to assist in the build and operate of the largest poultry manufacture in Qatar. External Analysis: The external environment analysis provides the company with a significant external link between its customers, competitors and the products it offer. In this section will analysis the external macro environment that affects the industry by using PEST analysis and examined how it will impact the profit of Al Saffa . After that will assess the position of the competitive environment by using Five Porters and will look at to the attractiveness of the industry to Al Safa in the upcoming years. Macro environmental factors affecting the Industry (PEST Analysis): This step is to identify the trends and issues that will affect and change the industry. Political Factors: The government of Oman encourages the supports the business of food toward the food security in the country by grants such companies. In Oman, Exempting Wholly Omani Owned Companies from Tax for 5 Year (The law of income tax on companies, Oman,1975). This trend is give the company opportunities brought by changes of the government and public attitudes toward the industry, changes in political institutions and the direction of political processes, legal issues, and the overall regulatory climate. Economic Factors: The economic changes in the world led to increase the level cost of food consumables, hence the consumer are thinking of other alternatives food at low prices. For example, buy frozen chicken at the lowest price rather than fresh chicken with higher-price. To compete on the low cost alternative, the company produces a frozen food instead of focusing on a fresh food only. With international commodity prices rising it will also become increasingly expensive to import food products making it more important than ever for the Sultanate to lower its dependency on imported food (Oman Turbine, 2011). Social Factors: The main social trend is increase of the customers awareness of the health food, and this lead to produce a healthy and fresh alternatives food. This trend gives the opportunity for the Company as the main player of Poultry Farms in the market. But in other side, its also making a potential threat in niche farmers markets in the internal region of the country which focus in produce the fresh Poultry Farms. During last three years, ASafa achieved and gaining Macro poultry industry in Oman and also invested the opportunity in the market. On more social factor is the trend of people to be more convenience by buying their needs from a single store includes all the products. This trend also makes the company the opportunity to increase demand for its products due to the distribution of their products to the largest number of retail market. This is an opportunity for also people to buy a fresh poultry in a manner faster without loss of time and effort where the consumer does not need to go to poultry farms to buy fresh poultry. Technology Factors: ASaffa has a modern international manufacture techniques and machinery. However, the technology is changing rapidly and do not need to spend more cost to renew or replace the old machine for long term. Porters Five Forces Analysis: In this section will assess the attractiveness and profitability of the poultry sector in Oman than assess the relative position of the company in the industry . Threat of substitutes: by examining the market, the threat of substitutes is high in poultry in Oman because ASaffa Foods faces many indirect competitors from farmers markets. Existing indictors in the local market , the indirect competitors are potential substitutes to ASaffa Foods and create threats in the future. Farmers markets have seen a significant expansion in Oman and providing a fresh food with convenience choice. With increasing the health consciousness towards health alternatives, the farmers markets sell fresh products and natural produce and this also cause a threat potential in the future. Degree of Rivalry: in Oman, the poultry business is highly competitive. Because the small number of main players in the market and lack of differentiation due to nature of products, a high degree of rivalry is exists in the market. Hence, the competition is based on price and other factors like sell location and choice of product. There is an increase in future rivalry due to the entry of new local company Barka Food (because their business will focus on the north area of Oman, which have a large number of the population) and also new competitors from UAE and Saudi Arabia which will make the industry further competitive and risky threat in future . Barging power of suppliers: bargaining power of suppliers is extremely very low. ASaffa Foods controlling market share for poultry products of over 25 per cent and numbers of local suppliers have a very limited choice of intermediaries to select from. Thus, ASaffa Foods is the main customer and purchaser of raw material in the industry. On the other hand, this set to change with the entry of new companies with Government policy increase the competition in the industry. Therefore, the bargaining power of the suppliers is a middle in the future because expect a bigger selection to deliver to. Barging power of buyers: the buying power of customers is in an increase. The government raise the level of food security by supporting and encourage the small-scale producers and reduce the competition barriers by allow farmers markets to come in the market which lead to increase customers selections (Al Watan newspaper, 2009). As a result, the customers barraging power is increase and thus, the increase of customers bargaining power will enable customer to compare prices and select the cheaper alternative and this aspects take customers barging to a further medium level. Threats of new Entrants: the threat of new entrants is low and this is due to the role of government of Oman to support the local business of food toward the food security in the country. ASaffa also says that it has no fear of other competitors entering the market place either in Oman or the region (Times of Oman, 2010). Despite that this market does not require a high infrastructure, but its needs experience to manage the project efficiently and its easily to be exposed to losses because spread of diseases (e.g Bird Flu) or change the social factors of people regarding the health food. Comparison of industry Attractiveness for ASaffa: From previous section on the Porters Five factors analysis, the poultry industry identified reasons of the weak bargaining power of suppliers and buyers and barriers to entry. Consequently, the company achieves profitability until now. Therefore, the position of ASaffa is medium of the change of the attractiveness of the industry. Also, the profit of Company may be decrease from high to medium in future. The reasons for this are increase in bargaining power of suppliers and buyers with the bigger rivalry and the entry of new companies. When the industry attractiveness and profitability has decreased from earlier levels, the capability to do better than its rivals depend on the Companys resources and capabilities which can develop in the future. Industry Attractiveness / Profitability of ASaffa Foods until now. Internal Analysis: In this section will identify the major resources and capabilities of ASaffa Foods by evaluating the situation of ASaffa Foods in the food chain to participate in and examine the major role within ASaffa Foods value chain which delivers the large amount value to the firm. Assessing of food chain ASaffa Foods participate in: ASaffa Foods is the sole supplier of all their chicken products and the food chain is provide wholesale with a channel to reach end consumers. The Company has a big farm with high capacity and intends to increase the production in the future to meet growing demands in Oman and Gulf countries. The ASaffa farm is on the main highway between South of Oman (Muscat city) and South ( Salalah city) which make distribution process are quick and well-organized. The Farm has its own water supply . From the poultry resource, no serious issues of supply chain face the ASaffa Foods. A dedicated Supply Chain Management (SCM) team works round the clock to identify potential suppliers and procure the required high quality raw materials in a timely manner (www.asaffa.com). Value chain Analysis of ASaffa Foods: ASaffa has made possible 100% product availability through its branch Sales offices spread across Oman covering all the regions and the interior markets. This is a very healthy sign of effective and intensive distribution system across the country. The total coverage exceeds 1600 outlets. With extensive branch network covering entire Oman, our reach is not just limited to groceries, we also cater to restaurants, butcheries, catering companies and other institutions. There are three main value creating functions to deliver Companys commitment: Logistics Distribution Network: the chickens feed is manufactured in ASaffa and therefore, the company has own operational control of the logist to conduct QA audits to ensure that the products is in a high manner. ASaffa Food is the sole supplier of all their products and its control the network of distribution of its products. To ensure that ASaffa products are available in every Hyper Super Markets and retail stores, ASaffa has owned a fleet of 25 reefer trucks to deliver a frozen and fresh product to be available to the customer at all time and across Oman. Operations: this includes inventory management, customer satisfaction and quality assessment. ASaffa offers a large choice of new products to its consumers. Quality Assessment: ASaffa has a commitment of the importance of the quality of its Clients/Buyers and to deliver highest quality of products .Also, the Company implements a Hazard Analysis and Critical Control Points systems. Furthermore, the chickens feed is manufactured in ASaffa farm by using a scientific feed management and this allow the Company to control the quality of natural fed. Inventory management: using a technology to make sure that stock level is adequate at all time. Also, using forecasting system to prevent unexpected increase or decrease in demand of the product. Sales and Marketing: as mentioned before, ASaffa Food is the sole supplier of all their products and its control the network of distribution of its products. Therefore, ASaffa Food is compete successfully and increasing its sales by a promotion of a product inside a shop, committed to deliver the fresh products to retailer on time and enhance a consumer research and environmental changes. This is an important to identify and use a strategy to compete successfully in future. Assessing a significant Resources and Capabilities of ASaffa Foods: Strategy capability examines different types of resources and competence within the organization in order to survive in the market. There are two types of resources, first is physical or tangible of the organization including (finance, Plant and labour). The other resource is the intangible resources which consist of (knowledge, brand reputation and information). To compete, ASaffa Foods is using strategy of differentiation and cost leadership by adopting an efficient supply chain to control the cost and brand image. Asaffa growth-oriented strategy to branch out into other complementary products began in 2009 by adding value-added packaged food products. The packaged products are currently out-sourced from the UAE and its contribution to the companys bottom line is less than 10 per cent. ASaffa has four significant resources and capabilities: Successful Supply chain: ASaffa food has an efficient distribution network across the country. The tangible assets such a manufacture of Chickens food and technological capabilities are important for ASaffa food to achieve a higher EBIT. But successful supply chain in inadequate as a distinct competency. Brand Reputation: ASaffa Food has built a brand reputation as providing a fresh food and Halal local products (The term is used to designate food seen as allowable as per Islamic law). This has already been through the consumer experience with products and also advertising campaign undertaken by the Company to promote its products. The reputation of the brand is very important of the consumer satisfaction. Therefore, the reputation is not a competitive advantage .it is a point of equality that the Company must have in order to compete. Financial position: the Company has a good financial position in the market .In addition; the government has supported the company by a Tax exemption which was expired in 2009. Regardless of the tax deducted for the next years, the profit after tax is expected to increase for the next two with an growth plan. Location: ASaffa has a big capacity of its farm which allocated in Thumrait in the south of Oman. This location gives ASaffa more advantage to build a big farm with water resources, government subsidy by not charging any cost of land and also near the big city in Oman. Despite the above resources and capabilities of ASaffa, the Company has facing a change in its top management. The growth on Omani economy has resulted in number of opportunities available to professionals. this created a challenge for ASaffa to change its HR policy by encourage the existing top management by pay high salary and others benefiters. Tax exemption which was expired in 2009, will lead to high cost of structure for next years. In addition, ASaffa has a large capacity of the production of the fresh chicken and to change to frozen chicken, it would be more cost for the Company. SWOT Analysis: Examination of the internal and external environment is significant measurement of the strategic planning process. SWOT analysis gives information that is useful in matching the resources and capabilities of ASaffa to the competitive environment. Summary of SWOT analysis of ASaff Food External Analysis Internal Analysis Opportunities : Low of new entrants Government support. Strengths: Strong brand name Good reputation Healthy and quality food Distribution network Create new products Location of the farm. Threats Substitute products. Industry is highly competitive. Shift the consumer from fresh products to frozen foods. Trade barriers between Oman and other countries e.g Yeman. Weaknesses: High cost structure. Losing effecting top management Strategy Options: TOWS Matrix By examine the Company Threats and Opportunities (External Environment) and the weakness and strengths (Internal Environment) , it can be understanding ,identifying and developing a strategy options for ASaffa Food. Its important for ASaffa to build the majority of its above strengths, avoid its weakness, take advantage of the opportunities available and control its threats. The following is the TOWS Matrix, gives A Saffa the options that can be could followed: External Opportunities (O) Low of new entrants/Government support. External Threats (T) Substitute products./Industry is highly competitive./Shift the consumer from fresh products to frozen foods./Trade barriers Internal Strengths (S) Strong brand name/Good reputation/Healthy and quality food/Distribution network/Create new products/Location of the farm. SO Maxi-Maxi Strategy Using strengths to maximize opportunities. ST Maxi-Mini Strategy using strengths to minimize threats. Internal Weaknesses (W) High cost structure/ Losing effecting top management. WO Mini-Maxi Strategy minimize weaknesses by taking advantage of opportunities. WT Mini-Mini Strategy minimize weaknesses and avoid threats. From the above evaluation of options, the Maxi-Maxi Strategy which use strengths to maximize opportunities is the most benefit to achieve the mission and vision of ASaffa Food. Scenario Analysis: investigate different futures: Scenario Analysis is useful way to assists ASaffa to make judgment in the situation of the different futures that could arrive. The take steps of make scenarios forces ASaffa to challenge its assumption about the future. By determining the Company plans based on a possible scenarios, than Company can make sure that its decisions are right even if environmental changes. The following is same of Scenario analysis process for ASaffa Food : High cost structure: ASaffa is planning to become a number 1. In the Middle East by soon. this can be done by providing a high quality of the fresh and frozen food with competitive price. From the PEST analysis, it was reported the key factors of political, economic, social and technological that impact the cost of products in ASaffa food. Thus, the key assumption of reducing a cost of products are: Build a new farm of poultry in North of Oman to increase the sale and reduce the cost of sale. Using international advert to keep up a market position of ASaffa products in order to increase the sale of fresh products Build a marketing plan to sale the fresh products during the period of validity, so that the company not losing a cost of products if the is expired. Developing the above Scenarios: A Saffa can start with improbability scenario of build of new farm in North of Oman . the future scenario will one of the following: Economy in Oman going up: with government support to the local firms to be more competitive. Hence the Company will have a sustaining competitive advantage over ten years. Economic slowdown : then the Company will have more cost of capicty which effect the cost advantage and loss the market. Strategic Direction with Ansoff Matrix Defining strategic direction might be a big challenge for Asaffa Foods. Ansoff Product/ Market matrix is a tool to recognize the basic option and directions for Asaffa Foods. Taking into consideration Asaffa Foods approach to develop new product and penetrate new markets, four different possibilities can be applied. Taking into account these combinations, Asafaa Foods seem to successfully attract and penetrate the highly competitive markets by offering its high quality products in a competitive price as the company have a competitive cost advantage. This itself will additionally define its market development and growth with reputation locally as well as existing market and internationally as new market, which will develop and enhance the existing products in the new markets. Asaffa could also move toward product development strategy with their existing capabilities or creating new ones to assure total satisfaction of the changing needs of the customer by developing new products. The company can also implement a diversification strategy and add new production lines such as dairy products as it has the capabilities and resources. Recommendation: In future,Asaffa should have a framework and control models. Those models have set targets, feedback, and measurement of performance (Frances, et al, 2007). For instance, the Company by applying those models can recognize if there is a gap between released direction and desired trend. By this technique, Asaffa Foods can set a plan for unforeseen events and circumstances. As an example, in the near future, there will be more existing or new Food production companies entering the local market. In this situation, Asaffa Foods can use its cost control advantage and adjust its plans to overcome the change in the aggressive competitive forces. The variable actions are planned by Asaffa Foods in nonstop developed process to administrate and control the unforeseen events the dynamic changing environment. Those actions are best technique to maintain the existing competitive advantage associates with the firm (Frances A. et al, 2007). By apply this technique; Asaffa Foods will improve the strategic planning which therefore, keeps the company doing well in long term